Privacy Policy
At Amy & Emily, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit or make a purchase from our website.
This Privacy Policy is designed to comply with applicable United States privacy laws and regulations, including state privacy laws where applicable.
- Information We Collect
When you visit or interact with our website, we may collect the following types of personal information:
a) Information You Provide to Us
Name
Billing and shipping address
Email address
Phone number
Payment information (processed securely by third-party payment providers)
Account information (if you create an account)
Any information you provide when contacting us
b) Automatically Collected Information
When you browse our website, we may automatically collect certain information, including:
IP address
Browser type and device information
Pages visited and interactions
Referring website or source
This information helps us understand how customers use our website and allows us to improve our services.
- How We Use Your Information
We use your personal information to:
Process and fulfill orders
Communicate with you about your order
Provide customer support
Send marketing communications (with your consent)
Improve our website, products, and services
Detect and prevent fraud
Comply with legal and regulatory obligations
- Email Marketing (Klaviyo)
With your consent, we may send you marketing emails through Klaviyo, including promotions, updates, and product announcements.
You may unsubscribe at any time by clicking the “unsubscribe” link in our emails.
Transactional emails, such as order confirmations and shipping updates, will still be sent when necessary.
Klaviyo processes personal data on our behalf in accordance with applicable data protection standards.
- Advertising & Analytics
a) Meta / Facebook Advertising
We use Meta (Facebook and Instagram) advertising tools, including the Meta Pixel, to:
Measure the effectiveness of advertising campaigns
Deliver relevant advertisements
Create custom and lookalike audiences
Meta may collect information about your interactions with our website in accordance with its own privacy policies.
b) Analytics
We use analytics tools to better understand how visitors interact with our website and to improve performance and user experience.
- Cookies & Tracking Technologies
We use cookies and similar tracking technologies to:
Enable essential website functionality
Remember user preferences
Analyze website traffic and usage
Support advertising and marketing efforts
You can control or disable cookies through your browser settings. Please note that disabling cookies may affect certain features of the website.
- Sharing Your Information
We may share your personal information with trusted third parties, including:
Shopify, our e-commerce platform and website host
Payment processors, to securely process transactions
Shipping and logistics providers, to deliver your order
Marketing platforms, such as Klaviyo and Meta
We do not sell your personal information.
- International Data Transfers
Your personal information may be stored or processed outside of the United States, including in countries where our service providers operate. We take reasonable steps to ensure that your information is protected in accordance with this Privacy Policy and applicable laws.
- Data Retention
We retain personal information only for as long as necessary to:
Fulfill the purposes outlined in this Privacy Policy
Comply with legal, accounting, or regulatory requirements
Resolve disputes and enforce our agreements
- Your Privacy Rights
Depending on your state of residence and applicable United States privacy laws, you may have the right to:
Access your personal information
Request corrections to inaccurate or incomplete personal information
Request deletion of your personal information, where applicable
Opt out of marketing communications
Request information about how your personal information is collected, used, or shared
To exercise any of these rights, please contact us using the details below.
- Data Security
We take reasonable administrative, technical, and physical measures to protect your personal information. All transactions are processed through secure, encrypted systems.
- Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites.
- Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any updates will be posted on this page with a revised “Last updated” date.
- Contact Us
If you have any questions about this Privacy Policy or how we handle your personal information, please contact us at: